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LinkedIn is finally selling autoplay video ads

LinkedIn came up with a new way to make money — it’s going to sell video advertising.

The professional network, which is now owned by Microsoft, is finally pushing into video ads. The ads will look like other LinkedIn videos that users can watch in their feed, and will autoplay without sound.

LinkedIn’s thinking is easy to follow: The company claims that video performs better on its service than other kinds of content — LinkedIn said video posts are shared 20 times more frequently than other types of posts. Plus, video ads are…

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