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RAMSEY — It’s a challenge being the “fairy of wellness” while homeschooling four kids downstairs and running an aromatherapy business in the loft.
But Samanta Moise says she got a boost for her cottage industry this month from Amazon Handmade where she promotes her La Pixie Wellness line. She is now one of the featured makers on Amazon’s Northeast regionalized pages.
“It’s a new way to shop local on Amazon,” Moise said. “Shoppers can choose the Northeast, or even narrow it down to New Jersey makers.”
An Amazon spokeswoman said the May start-up is intended to help “micro businesses” such as Moise’s “keep their businesses running online and reach new customers during the COVID-19 pandemic.”
Moise’s line of candles, essential oils, teas, and skin care is inspired by natural healing ingredients used by her grandmother while growing up in Ecuador.
“These were home remedies, such as guayusa tea,” Moise said. “A shaman might burn palo santo or holy wood to clean a space. I get feedback from my customers who are very interested in this type of holistic approach to health.”
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Moise came to the U.S. at age 17, studying for her nursing degree at Passaic County Community College.
“This is where I became familiar with Oasis and their work with women and children,” Moise said. “Now 10 percent of my candle sales go to them.”
But it was not until Moise had served 10 years as an ICU nurse that she was inspired to turn her talents to natural healing products.
“I’ve always been nursing people back to health,” Moise said. “I wanted go be fulfilled a little more.”
Moise began concocting products based on her experience with Ecuadorean plant-based therapies and indigenous oils.
“Candles, bath salts, I tested everything out of my kitchen,” Moise said. “I finally had to create a separate work space in the house.”
Social media was Moise’s first platform for promoting her products. She joined Amazon Handmade in 2016.
“I would say my business has tripled since going on Amazon,” Moise said. “I finally got to hire an employee this year. Now we just have to social distance and try not to work in the space at the same time.”
Moise says customers are attracted by her artisan profile on her web page, and are attracted by the handcrafted nature of her product line.
“My message is take five minutes out of your day to be good to yourself,” Moise said.
Customers can find regional or state artisans by going to the Amazon website, selecting “handmade” from the category pull-down menu, then click on “support local makers.”
Marsha Stoltz is a local reporter for NorthJersey.com. For unlimited access to the most important news from your local community, please subscribe or activate your digital account today.
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