Yesterday Apple was granted a series of six design patents with a total of 30 patent figures in Hong Kong for ‘Product Retainers’ relating to a wide variety of Apple Products including Apple Watch, the iPad Pro with Smart Keyboard Folio and an iPhone.
Interesting, or not, is that the iPhone model illustrated in the ‘product retainer’ design layout is an iPhone without a physical notch. While “outlined” designs are not considered “official,” it’s still an interesting choice of iPhone for Apple’s designers to have chosen to illustrate in a design patent for a product retainer.
What’s most interesting perhaps, is that “product retainers” in general were being eliminated in stores. However, with an increase in Apple Store robberies over the last few years, Apple may have been asked by both law enforcement and their insurance to once again return to using product retainers so as to not make it so easy for dangerous grab-and-run robberies to take place.
Apple will also be opening many new stores in emerging markets and may wish to bring back security measures in those stores.
Unlike “patent applications” that provide the public with an abstract, summary and details of an invention, design patents published around the world are limited to only providing the public with design patent figures. No additional specifics of the design are made available. And in today’s granted design patents, Apple provides us with no official reasoning why product retainers may be on the way back to Apple Stores.
Apple Product Retainers for iPhone, Apple Watch, iPad Pro & more
Registered Trademarks and Figurative TM for AirPods in the U.S.
As presented in our graphic above, Apple’s Figurative Trademark for AirPods is now a registered trademark as issued by USPTO last Tuesday. Apple was also issued Registered Trademarks for both ‘macOS Catalina‘ under 6,056,857 and ‘Close Your Rings‘ under 6,056,847.
Lastly, Patently Apple discovered that Apple also filed for the iPhone SE trademark earlier this month under serial number 88912680 with the U.S. Patent and Trademark Office. Apple filed their application under the protection of International Class 009 as follows:
“Mobile telephones; smartphones; mobile devices for the sending and receiving of telephone calls, text messages, electronic mail, and other digital data, and for use in providing access to the internet; network communication apparatus, namely, mobile electronic devices for the sending and receiving of text, data, audio, image, and video files across networks; electronic communication equipment and instruments, namely, mobile electronic devices for sending and receiving of text, data, audio, image, and video files; wireless communication devices for the transmission of voice, data, images, audio, video, and multimedia content; computers; handheld computers; recorded and downloadable computer software for accessing, browsing and searching online databases; cases for mobile phones; cases for smartphones.”