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Video Ads Are Finally Coming to LinkedIn – Adweek

When LinkedIn began allowing users to upload videos in August, video ads seemed like an inevitability, and they are now one step closer.

LinkedIn announced today that it is running a closed beta test of video for sponsored content “with a limited number of advertisers.”

Prudential Financial and Microsoft Canada are part of the several hundred companies in the initial test group, and LinkedIn said it plans to make video for sponsored content available to all brands in the first half of 2018.

These new video ads will initially debut on…

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