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Why You Need A Strategic Approach To Your LinkedIn Network

Have you ever really stopped to think about who you are–or should be–connected to on LinkedIn and why? The power of your LinkedIn network is not just about how many connections you have. The power is more about who is in your network–both individually and collectively.

How your LinkedIn network affects social media efforts

There are three key benefits your network can provide you: access, visibility, and credibility.

Access

As you may have noticed, LinkedIn does not allow everyone to find and potentially communicate with all 400+ million…

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