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Why Your LinkedIn Profile Isn’t Getting Any Traction

As a content marketer, your tolerance for bad writing is low; really, really low.

The good news is, writing is getting better. Websites are more actionable, blogs are more engaging and emails have subject lines that make me actually want to open them. It’s a great day for copy. That is, except when it comes to LinkedIn profiles.

There aren’t too many similarities between the CEOs of multinational corporations and fresh-faced college graduates looking for a job. Both groups, however, have no shortage of terribly written LinkedIn profiles.

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