PhotoTag Tracker (Black) Compatible with Android and Apple with Display

Never lose what matters, always know where to look

The PhotoTag E-Ink Tracker is a Bluetooth keychain locator built for anyone who regularly misplaces keys, wallets, bags, or needs to track pets and luggage. It works with both Apple Find My and Google Find Hub networks, so you use the same app you already have installed on your iPhone or Android phone without creating a new account or learning a new interface. The 4-colour e-ink screen displays custom photos or contact information that stays visible for months without draining the battery, turning the tracker into a functional lost-and-found tool rather than just a personal locator. At 15g and 4.45cm across, it clips to keyrings, bag zippers, pet collars, or luggage tags without adding noticeable bulk. The replaceable CR2032 battery lasts up to 10 months, and when it runs low you swap it yourself in seconds at any corner shop. Get peace of mind with the fun, customizable, versatile and practical PhotoTag.

Dual Find My network support
Integrating with both Apple Find My and Google Find Hub means the tracker appears natively in the app you already use, whether you're on iOS or Android. Very few trackers offer integration into both of these ecosystems. You don't need to install a separate proprietary app, create another account, or learn a new interface. This removes the ecosystem lock-in concern that kills single-platform trackers, if you switch from iPhone to Android in two years, the tracker still works. Beyond Bluetooth range, the tracker leverages millions of nearby iPhones and Android phones as a passive tracking network, reporting your lost item's GPS location as strangers walk past it without them knowing or needing to install anything.

Customisable e-ink display
The 4-colour e-ink screen is the differentiator here. Most Bluetooth trackers are anonymous plastic discs, but this one displays a photo of your pet, your contact details, or a return-if-found message that stays visible indefinitely without drawing power. The screen only consumes battery during the moment you update the image. Set up your images in the companion PhotoTag app. The first image is a templated contact information page, and you can add a second customised image. Jump between the two by pushing the red connect button on the device. The image takes between 10 and 23 seconds to write via several refresh passes and then uses no power to stay there, unlike digital displays. This is a four-colour display. It is able to show black, white, red, and yellow. It does not do blue and green; they become desaturated grey. E-ink screens are an emergent technology with limitations but have the benefit no power consumption once an image has written. Turn a lost item into a found item, anyone who picks up your lost wallet or finds your wandering dog sees your phone number directly on the tracker without needing to unlock a phone, scan a QR code, or install any app.

Accessories
The PhotoTag works with a small range of dedicated and purpose-built accessories that adapt it to different use cases. The Keychain is a simple yet stylish clip for keyrings, bag zips, and lanyards. The Pleather Pet Tag Holder protects the tracker when it's worn on a cat or dog collar, shielding the e-ink screen from scratches and chew damage while keeping your contact details visible. Thread the collar through the pouch or the included loop, which allows the orientation to rotate 90 degrees. The Pleather Luggage Tag fits the tracker into a more traditional travel tag format for suitcases and carry-ons.

10m Bluetooth tracking range
The Bluetooth 5.2 connection maintains a direct link to your phone up to 100 metres away in open space, showing live proximity updates as you move closer to the item. This guides you to your keys in a large car park or your bag across a crowded airport terminal with real-time distance feedback. The 90dB built-in alarm triggers from your phone, loud enough to hear through a closed bag or from another room, so you can locate your wallet buried in a coat pocket or your keys under a pile of papers by sound alone.

Left-behind reminders
The tracker detects when it moves out of Bluetooth range and sends a notification to your phone with the last known GPS location captured via nearby devices. This alerts you within minutes if you walk away from your bag at a café or leave your wallet on a train, while you're still close enough to retrieve it. The notification includes a map pin showing exactly where you were when the connection dropped, so you can backtrack immediately rather than retracing an entire day's route. This functionality is device, OS, software, and region dependent. Depending on your phone, this feature may be automatic, enabled, or unavailable.

10-month battery life on replaceable cell
The CR2032 coin cell battery lasts up to 10 months, and when the low-battery alert triggers at 5% remaining, you twist open the casing and swap the old cell for a new one from any supermarket or petrol station. No proprietary charging cable, no service centre, no downtime. This avoids the e-waste problem of rechargeable trackers that constantly require a USB connection or die after six months and need replacing entirely. The e-ink display's power efficiency is key here, updating the screen once a week has negligible impact on runtime, even daily updates still give you several months between battery swaps. Here are some things that might impact your battery life. The installed factory battery might not give you this same result as units are extensively tested before they are shipped. When you press the button to change the image, it also puts it into Bluetooth connect mode, which stays active for nine minutes afterwards which uses some power. The button might be depressed by accident while attached to your keys or in your bag, causing it to refresh the image more often than you realise. If you swap out your battery for a high-quality replacement, you can expect a 10-month run time.

Weatherproof and lightweight
The IP65 rating seals against dust ingress and withstands water jets from any direction, so the tracker survives rain, splashes, and dusty environments without damage. This protects it when clipped to a daypack in a downpour or attached to a bike that lives outdoors. The aluminium alloy casing and ABS back plate keep the total weight under 15 grams, lighter than three coins, so it adds no noticeable weight to your keyring or bag zip. For pet collar use, 15g is light enough for cats and small dogs to tolerate on a collar without discomfort.

The PhotoTag E-Ink Tracker is a practical upgrade for anyone who wants a low-maintenance way to locate everyday items without creating another charging task or learning a new app. With dual Find My network support, a customisable screen that displays contact details, and a replaceable battery that lasts nearly a year, it's a reliable tool designed to reduce the time and stress of losing things. Order the PhotoTag Tracker today and stop searching for what you've already found.

Frequently Asked Questions

Frequently Asked Questions:
Q: If the battery dies, do I lose my information on the screen ?
A: No. Once you information is written and displaying on the E-ink screen, it will be displayed even if the battery is removed. Connectivity will however be lost but your contact details will still be visible on the device.

Q: What accessories are available for the PhotoTag.
A: Various accessories pair with the PhotoTag: Keychain clips for keyrings and bag zips, a Pleather Pet Tag Holder that protects the tracker on collars, and a Pleather Luggage Tag for suitcases and travel bags. With more products all the time, like the PhotoWallet.

Q: Can I replace the battery myself, or does it need to be sent in for service?
A: The CR2032 coin cell battery is user-replaceable. When the low-battery alert triggers at 5% remaining, you pry open the casing (there is a triangle marker on the back of the case indicating the access point), swap the old cell for a new one from any supermarket or petrol station, and snap it closed. No tools, no service centre, no downtime.

Q: Will the e-ink display drain the battery faster if I update the photo frequently?
A: The e-ink screen only consumes power during the moment you update the image. Once the photo or contact card is displayed, it stays visible indefinitely without drawing current. Updating the display once a week has negligible impact on the 10-month battery life; updating it daily will shorten runtime slightly, but you'll still get several months between battery swaps.

Q: If someone finds my lost item, do they need to install the PhotoTag app to see my contact details?
A: No. Your contact information displays directly on the e-ink screen and remains visible without any phone, app, or power source. Anyone who picks up the tracker sees your phone number or email immediately, the same way they'd read a physical ID tag.

Q: Does the tracker work if I don't have mobile data or Wi-Fi when my item goes missing?
A: Yes. The Find My network relies on Bluetooth signals from nearby iPhones and Android phones to report your tracker's location, not your own phone's internet connection. As long as other people's phones pass within Bluetooth range of your lost item, you'll receive location updates when you next connect to the internet.

Q: Can I attach this to my cat's collar, or is it too heavy?
A: At 15g, the tracker weighs less than 2x R5 coins. Most cats tolerate that weight on a breakaway collar without issue, and the IP65 rating handles rain if your cat goes outdoors. The e-ink screen lets you display your phone number, so anyone who finds your cat can call you without needing to check a council microchip database.

Q: What happens if the tracker gets submerged in water?
A: The IP65 rating protects against rain, splashes, and water jets, but not submersion. If the tracker falls into a puddle or gets caught in a downpour, it will survive. If it's dropped into a swimming pool or washing machine, water may enter the casing and damage the electronics.

Q: Will this work with my older iPhone 8, or do I need a newer model?
A: The iPhone 8 supports iOS 14 (released in 2020), so as long as you've updated to iOS 14 or later, the tracker will pair and appear in your Find My app. The same applies to Android phones: any device running a recent version of Android with Google Find My Device support will work.

Technical Specifications:
- Display: 4-colour e-ink: black, white, red, yellow. 200 × 200 pixels
- Wireless Connectivity: Bluetooth 5.2
- Tracking Range: Up to 10m (line of sight)
- Battery: Replaceable CR2032 coin cell (up to 10 months from a quality battery under normal usage conditions)
- Waterproof Rating: IP65 dust and splashes.
- Buzzer Volume: 90dB
- Dimensions: 4.45cm × 3.45cm × 0.8cm
- Weight: 15g
- Material: Aluminium alloy casing with ABS plastic back
- Operating Temperature: -5 °C to 45 °C